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Target’s second quarter earnings report proved the company still hasn’t rebounded from its Pride fallout this summer, showing a 5.4% decrease in sales — the first drop in roughly six years. The company’s third quarter report was no better, revealing an additional 4.9% drop. Thanks to Target’s partnership with a satanist designer and its highly controversial Pride line — which pushed transgender extremism on an audience largely of children — the backlash continues to hurt the stores’ bottom line.

Jean-Pierre’s statistics came from the Human Rights Campaign, an influential pro-LGBT lobbying group that organizes Trans Remembrance Day (as part of the broader Transgender Awareness Week) on an annual basis and frequently publishes reports on anti-transgender brutality with titles like “An Epidemic of Violence.” The visibility of such content has apparently had an effect: A Google search for the phrase “trans genocide” turns up an online-encyclopedia article that prints out to five closely spaced pages and defines that term as “the elevated level of systemic violence and discrimination that exists against trans people” in the West.